Course Description
This course is designed to gain an appreciation and better understanding of the financial scorecard measures and analyses most commonly utilized by retailers and manufacturers within the consumer products industry. This course includes emerging and advance financial measures that are becoming more accepted and are having a significant impact on retail and manufacturer category business planning and implementation. The participant will learn how to apply these financial measures to their day-to-day decision making
Learning Objectives
- To understand finance in the world of CPG retail & manufacturer performance management
- To learn manufacturer financial measures, terms, calculations
- To appreciate the impact of financial measures on account executives and their decisions
- To learn retail financial measures, terms, calculations
- To appreciate the impact of financial measures on buyers / category managers and their decisions
- To improved decision making in category business planning
Delivery
- Instructor led
- Webinar
- Experiential
Target Audience
Any person from a Manufacturer, Retailer, Distributor or Agency, within the Consumer Product Goods industry, who seeks a basic, actionable understanding of Retail and Manufacturer Finance. Typical participants include roles such as Category Managers, Buyers, Merchandisers, Account Executives, Brand Managers, Pricing & Promotion Managers, Finance Managers, Business Managers, Operations Managers, Retail or Sales Strategy Managers, Trade Marketers, Category Analysts, etc.
Supported Behaviors
Financial & Business Acumen
Analysis & Insights
Strategic Business Planning