- July 17, 2023
- Posted by: tpgstaging
- Category: Blog
The Partnering Group is excited to welcome Shannon Taylor as a Partner in the Strategy, Marketing & Innovation Practice, and Digital Commerce Practice.
Shannon brings over 20 years of experience launching new businesses and accelerating mature brands’ revenue growth through innovative brand positioning, product development, and marketing in highly competitive markets. Examples include his leadership launching new-to-the-world Mr. Clean Eraser®, relaunching Swiffer® Sweeper and WetJet, and overhauling the China Always® brand and portfolio to deliver record results.
“We are very excited to have Shannon join our team. He brings a diversity of knowledge and experience to our Strategy, Marketing, and Innovation Practice as a proven leader across the spectrum of agile, entrepreneurial brands to global, category-defining brands.”
– Drake Stimson, TPG Managing Director
Shannon is at the forefront of fast-evolving Digital Commerce developing winning strategies, initiatives, and operations for Omnichannel, Pure Play, and newer DTC, Social Selling, and Livestreaming models evidenced by his recent leadership as Vice President of China Pampers® with nearly 80% of revenue generated online.
“We are thrilled to have Shannon join our Digital Commerce team. He will help clients embrace the future of Digital Commerce based on his experience in the rapidly evolving Asia digital ecosystem which is gaining momentum around the world.”
– Peter Leech, TPG Managing Director
Shannon is also experienced in designing internal and external organizations to manage daily operations and deliver increasingly demanding content needs across platforms most effectively and efficiently. He is a passionate capability-builder and engaging trainer.