Vibha Tuli is a leader in the Digital, Marketing, and Customer Service Practices. Drawing from her extensive experience at McKinsey, Staples, and Dorel, Vibha brings a unique blend of expertise in brand management, marketing, and eCommerce. She is skilled at crafting strategies that resonate with consumers across various channels, ensuring brands meet their customers wherever they shop.

Vibha’s strategic approach focuses on identifying the visual cues and elements that drive conversion in retail and online environments. Whether optimizing in-store layouts, enhancing product displays, or refining online user interfaces, she excels in creating compelling experiences that drive sales and foster brand loyalty.

Her areas of focus include branding, sales optimization, branding, shopper marketing insights, and customer care. Vibha’s dedication to delivering tangible results has earned her a reputation as a trusted advisor to clients seeking to elevate their market presence.

Prior to joining TPG, Vibha held leadership positions at McKinsey, Staples, and Dorel (baby brand portfolio including Maxi-Cosi, Safety 1st, & Tiny Love).