Peter is responsible for the tech, data and AI partnerships of The Partnering Group. Additionally, Peter advises retail and consumer products clients globally to drive profitable sales through Joint Business Planning, RGM, Category Management, Digital Commerce, Advanced Analytics and Artificial Intelligence. 

Peter began his career at P&G and later worked as a CMO for eCommerce and Omnichannel retailers in the US and Europe. 

Peter has authored best practices studies in partnership with The Food Marketing Institute (FMI), The National Association of Chain Drug Stores (NACDS), Shop.org/National Retail Federation (NRF) and The Category Management Association (CMA).