Nelson Mills
Partner | North America
Retail
Capabilities
- eCommerce Leadership
- Strategy
- Category Leadership
- Buying & Merchandising
Nelson is a partner in our Retail Practice. He primarily advises clients in North America.
Nelson’s capabilities have been honed by more than 25 years in specialty retail in the US and Canada. Across his career, he has worked with high-growth omnichannel retailers in a wide variety of industries and categories.
He brings clients significant practical experience in creating and implementing country-level strategy in merchandising, eCommerce, supply chain, and marketing; deploying various merchandising processes including category management, price optimization, and supplier trade spend realignment; organizational design and development; and successful new market entries and new business development.
Prior to joining TPG, Nelson held merchandising leadership positions with PetSmart, The Vitamin Shoppe, and Academy Sports + Outdoors.
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