
Kendra Williams
Partner | North America
Digital Commerce, Organizational Design,
and Development Practices
Capabilities
- Digital Commerce
- Strategy
- Organizational Design & Transformation
- Training
Kendra is an expert in digital marketing and eCommerce, with over 20 years of experience leading teams marketing consumer packaged goods brands at grocery, mass, and specialty retailers. She is also an expert in social media and social commerce. As a content creator specializing in gluten-free and food allergy niches, she educates over 80,000 followers across Instagram, TikTok, YouTube, and Facebook. She provides a unique perspective to clients as both a CPG marketing professional and a content creator with direct ties to a large community. As a Partner at The Partnering Group (TPG), she educates teams and develops and executes omnichannel strategies for manufacturers and retailers.
Before joining TPG, Kendra held leadership roles at Spectrum Brands (DVP Digital Marketing and eCommerce, DVP Team Leader Petco Team, Division Manager – Western Region), Mars (National Account Manager), and HJ Heinz (National Account Manager). Kendra is an expert in the pet industry. She is also an expert in the natural foods industry, specializing in gluten-free brands.
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