Katie Catlin is a leading retail digital media expert in the Partnering Group’s marketing, digital commerce, and customer development practices. Katie helps retailers and CPGs with eCommerce and Retail Digital Media (RDM) transformations and Omnichannel Category Leadership projects.

Under Katie’s guidance, TPG’s RDM data science team has helped clients achieve significant ROI increases, ranging from 18% to 45%. Their work shows clients how to use automation and AI to identify and eliminate inefficient media investment, improving campaign effectiveness and incrementality. 

Katie specializes in:

• • • • Optimizing RDM performance and profitability
      • Prioritizing investment across RDM’s
      • Leading hands-on-keys RDM implementations
      • In-housing retail digital media

Katie has extensive eCommerce and RDM training experience with RDM networks and CPG industry leaders.

Before joining TPG, Katie held roles at Energizer Holdings, Spectrum Brands, The Clorox Company, ConAgra Foods, and Coca-Cola, focusing on Retail Media, Category Leadership, and eCommerce.