Juliette McConnell

Partner | Europe
Category Leadership, Shopper Marketing & Digital Commerce

Capabilities

  • Category Leadership
  • Shopper Marketing: Strategy, Activation / Go to Market Process
  • Digital Commerce: e-Strategy, Retail Media
  • Organization Transformation
  • Training & Development

Juliette McConnell has a proven track record of sustainable omni-channel business growth across the UK and Europe through her expertise in commercial marketing.

Juliette has extensive experience, across all channels, of delivering actionable and tangible category, shopper marketing and retail media strategies. Known for simplifying complexity she has led numerous transformation and optimisation projects which have delivered ROI improvements of between 17- 33%.

Before joining TPG, Juliette held various senior management roles at JDE Peets and Diageo. She started her CPG career at GSK, followed by time at Britvic Soft Drinks and United Biscuits.

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