David is a Partner in the Customer Development Practice at TPG. He specializes in unlocking category growth and commercial transformation through data-driven strategies in Category Management, Shopper Insights, Retail Strategy, and eCommerce.

With a strong background in consumer goods and retail, David has led high-impact projects across Mexico, Central America, and the United States, partnering with leading organizations like Mars, The Hershey Company, Nestlé, Danone, and Michelin.

David is known for his ability to decode market complexity and convert it into simple, scalable solutions that drive tangible results in-store and online. His work has helped global brands build Category Leadership models, execute omnichannel transformation, and design Joint Business Planning frameworks that elevate customer collaboration.

He brings a sharp commercial mindset, cross-market executional expertise, and a deep understanding of shopper behavior to every engagement.