Danielle Bibas

Partner | Brazil
Strategy, Marketing & Innovation and Customer Development

Capabilities

  • Business and Marketing Strategy
  • Category Strategy including innovation strategy and plans
  • Marketing Plan Development and Execution
  • Marketing Organization Design
  • Marketing Digital Transformation
  • Omni-Channel Strategy (including portfolio and pricing strategy)
  • Branding, Communication and Culture change

Danielle is a Partner in the Strategy, Marketing & Innovation, Commercial Strategy and Digital Commerce practices at TPG. She specializes in business and marketing strategies and plan, including category strategy, organization design, organization and culture transformation, innovation strategy and plans, digital commerce initiatives, branding, communication and omni channel strategies across LATAM.

With a strong background in marketing and consumer goods, Danielle focuses on leveraging deep consumer understanding  and market knowledge and organizational and communication experiences, translating them into tangible actions that drive business growth. Prior to joining TPG, Danielle was a C-level executive at Procter & Gamble across Latam, Europe and North America, Avon and then Grupo Petropolis – a local Brasil Beverages company.  She has been a CMO in Brasil for 6 years and is a well known and recognized professional in her field. She was elected Women to Watch in Brasil and has been on the Top 10 CMO lists for a few years in LATAM.

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