Christian is a Demand professional  that brings over 20 years of experience in CPG with a proven track record of delivering commercial successes at local and global scale. He held various roles across the Demand organization at Ferrero, AB-InBev and Mars, leading the transformation of their Category Leadership approach and capabilities.

Most recently, as the global Category Leadership VP for Mars Petcare, he designed and implemented a Category led business approach, including a new Category Vision & Portfolio Optimization framework and transformed their Category Leadership capabilities across multiple regions, making Mars the preferred retailer choice for Category Partnerships and JBP´s.