A retailer undertook a significant organizational transformation to enhance operational discipline, reduce costs, and refocus resources on core growth. TPG facilitated the process through diagnostics, benchmarking, and proposing a more efficient organizational structure, ultimately recommending a 30% FTE reduction. The client implemented 91 FTE reductions (23% of the workforce) and adopted the majority of TPG’s proposals. TPG also provided ongoing support for implementation and transition.

A CPG company faced intense competition and a shift to a brand-led structure, requiring support to simplify complex content for retailers and drive innovation for growth. TPG developed a staged approach to create impactful Category Selling Stories, including discovery, strategy development, narrative creation, and tailored retailer plans. The new Category Story debuted at the National Sales Meeting to widespread praise, supporting 9 category initiatives and driving continued collaboration on retailer presentations.

TPG helped a client strengthen strategic leadership in a new category through a four-step approach: defining a consumer-focused vision, discovering insights from research, developing a strategic growth framework, and deploying tools and training for their team. This program delivered thought leadership, sales growth, and stronger partnerships with key retailers like Kroger, Target, and Walmart.

The client faced challenges with inconsistent execution of distributor management across their global business, which operates in a mix of Modern and Traditional Trade markets with varying distributor partnerships. To address this, TPG developed a tailored distributor management framework. The process involved four key steps: creating the framework and conducting an initial assessment, piloting it in diverse markets, refining the framework based on pilot feedback, and rolling it out globally. As a result, the client has implemented the new approach across all markets and is on track to complete adoption and assessments in most regions by July 1, 2025.

The client was considering a new Trade Promotion Management (TPM) system. TPG recommended they assess their current TPM process, people, and system first. TPG conducted an in-depth evaluation, interviewing personnel, reviewing documents, and analyzing existing systems, which led to a comprehensive recommendation. TPG suggested improvements in process and people management without immediately investing in new technology. The client is now exploring enhancements in customer segmentation, the creation of a Trade Promotion Manager role, post-event evaluations, and potential investments in Category Management and Retail Media.

Facing declining relevance and market share in a key category, this retail client turned to TPG to revitalize its position. TPG led a Category Leadership Plan, focusing on creating a consumer-centered view, gathering insights from suppliers, and developing a growth-oriented strategy. The approach reversed a 15% decline, increased purchase attachments, and strengthened supplier partnerships. By addressing operational challenges, the client reestablished its category leadership and aligned with marketplace growth trends.

The Partnering Group is excited to welcome Amie Kelson as a Partner in the Organization Design and Retail Practices.  Amie has a diverse multi-industry background with extensive experience in designing learning strategies that impact behavior change.  Amie helps organizations think differently about how to structure employee development by blending her experience and education in both

James Sampson is a seasoned data professional, boasting a broad range of expertise in the Consumer-Packaged Goods (CPG) industry. With a keen focus on data systems and product management, James has established a strong reputation in the field, standing at the intersection of technical and strategic acumen. James has successfully led a variety of complex

The Partnering Group is excited to welcome Shannon Taylor as a Partner in the Strategy, Marketing & Innovation Practice, and Digital Commerce Practice.  Shannon brings over 20 years of experience launching new businesses and accelerating mature brands’ revenue growth through innovative brand positioning, product development, and marketing in highly competitive markets.  Examples include his leadership

The Partnering Group is excited to welcome Vedran Miletic as a Partner in the Strategy, Marketing, and Innovation Practice.  Vedran has a proven track record of creating category growth through innovation, brand reinvention, and breakthrough advertising campaigns including for multiple Super Bowl programs.  He is a passionate developer and trainer of people; building capability and