Client Description
European Food Retailer
Background
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Category sales were flat.
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Supply chain and operational issues were affecting the quality and ripeness of the product with too many yellow bananas on the shelf.
Objective
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Address the underlying supply chain and handling practices that are affecting product quality.
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Grow the sales of the category
TPG Approach
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Led a collaborative shopper centered Category Review with the retailer and its top supplier.
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Performed an operational review of product supply and handling practices.
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Addressed product availability concerns in-store handling guidelines.
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Developed new product packaging solution (“now and later”) shrink wrapping both yellow and green bananas together.
Impact/Results
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Improved product quality and supply to the stores.
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Category sales improvements of nearly 20%.