Case Study
Author: Alyse Woods | 5 minute read
The Home Improvement Manufacturer’s Center of Excellence, established three years ago, focuses on Category Management and developing Category Leadership Platforms (CLPs) in partnership with TPG. While they completed four CLPs for thought leadership in five key categories, they are working on a fifth with limited resources and expertise. The team collaborates closely with Brand and Product teams to integrate category insights into brand planning, aligning with retailer initiatives. By executing this vision, they aim for 5% category growth and a stronger market position.
The Opportunity
The Home Improvement Manufacturer created a center of excellence including Category Management 3 years ago and the top output to their cross functional partners were the CLPs that TPG has been partnering to create. They had one more Category to create to give the company thought leadership across all 5 of their key Categories.
“Great work here – really like what you have done.”
CEO
The Approach
This was a light CLP version as the team has created 4 CLPs prior, but still needs assistance as the team is very lean and still learning the process of creating insights leading to Category Vision and Drivers.
- As is Gap Analysis and Data Gathering
- Creation of Insights Deck
- Creation of Category Vision, Definition and Role
- Creation of Category-based collaborative Category Growth Strategies and Initiatives
- Creation of Category Tactical Blueprints
“Thanks for the incredible partnership.”
Chief Merchandising Officer
The Outcome
The Center of Excellence team has a much tighter connection with their Brand and Product counterparts as they were able to help with brand planning by bringing the Category perspective and ultimately have a presentation that supports these new initiatives with the retailer. With execution of this vision, the Category should return to growth at around 5% and the manufacturer will gain their fair share.
Meet The Team
Alyse Woods
