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Deliverables of the ECR Europe Consumer & Shopper Journey Initiative

  • December 4, 2011
  • Posted by: tpgstaging
  • Category: Blog
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Two special session presentations to introduce the industry to the work and deliverables of the ECR Europe Consumer & Shopper Journey Initiative (the global best practice model for shopper-driven marketing and merchandising).
Presented to the ECR Europe Congress April 2011 in Brussels by Dr. Brian Harris, TPG Founder.