Strategy

A B2B business within a specialty retailer faced declining performance due to significant business model changes, inefficiencies, and unclear direction. To address this, an integrated strategy, organizational redesign, and action plan were developed. Key steps included evaluating market potential, defining a growth-focused strategy, benchmarking organizational costs, and redesigning the structure. The outcome was an aligned strategy approved by leadership, a 50%+ reduction in headcount, and a new customer engagement approach, driving efficiency and sustainable growth.