Sales
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Elevating Retailer Impact with Category Stories
- December 3, 2024
- Posted by: tpgstaging
- Categories: Case Studies, Category Management, Sales
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A CPG company faced intense competition and a shift to a brand-led structure, requiring support to simplify complex content for retailers and drive innovation for growth. TPG developed a staged approach to create impactful Category Selling Stories, including discovery, strategy development, narrative creation, and tailored retailer plans. The new Category Story debuted at the National Sales Meeting to widespread praise, supporting 9 category initiatives and driving continued collaboration on retailer presentations.
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International Distributor Management
- November 20, 2024
- Posted by: tpgstaging
- Categories: Case Studies, Sales
The client faced challenges with inconsistent execution of distributor management across their global business, which operates in a mix of Modern and Traditional Trade markets with varying distributor partnerships. To address this, TPG developed a tailored distributor management framework. The process involved four key steps: creating the framework and conducting an initial assessment, piloting it in diverse markets, refining the framework based on pilot feedback, and rolling it out globally. As a result, the client has implemented the new approach across all markets and is on track to complete adoption and assessments in most regions by July 1, 2025.