Category Management
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Elevating Retailer Impact with Category Stories
- December 3, 2024
- Posted by: tpgstaging
- Categories: Case Studies, Category Management, Sales
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A CPG company faced intense competition and a shift to a brand-led structure, requiring support to simplify complex content for retailers and drive innovation for growth. TPG developed a staged approach to create impactful Category Selling Stories, including discovery, strategy development, narrative creation, and tailored retailer plans. The new Category Story debuted at the National Sales Meeting to widespread praise, supporting 9 category initiatives and driving continued collaboration on retailer presentations.
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Manufacturer Category Vision Program
- November 22, 2024
- Posted by: tpgstaging
- Categories: Case Studies, Category Management
TPG helped a client strengthen strategic leadership in a new category through a four-step approach: defining a consumer-focused vision, discovering insights from research, developing a strategic growth framework, and deploying tools and training for their team. This program delivered thought leadership, sales growth, and stronger partnerships with key retailers like Kroger, Target, and Walmart.