Don Baker

Partner | North America
Commercial Strategy

Capabilities

  • Revenue Growth Management
  • Organization Transformation
  • Data, Tech & AI
  • Category Leadership

Don specializes in building client’s value through simple applications of Revenue Management and Analytics concepts.  Through his contributions, clients have been able to improve enterprise RGM decision making and selling capability.

Don has worked with over 50 different companies on Revenue Management projects that realized between 4% and 14% in customer investment savings. Clients have renovated Customer Segmentation, overhauled their Revenue Management go-to-market design, and implemented RGM systems with Don’s help.  Don regularly speaks at conferences or on webinars regarding Revenue Management and he has authored 4 white papers/publications on various Revenue Management best practices.

Prior to TPG, Don worked as a retailer with Jewel Foods Stores and in a number of functional selling and commercial roles at great companies; Nestle, Borden, Sara Lee and Diageo.

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