Case Study: Automotive Aftermarket Retailing Success

Automotive Aftermarket Retailer – North America

A regional retailer in the automotive aftermarket sought to expand dramatically in the highly competitive aftermarket retail market.
This retailer acquired another regional player and needed to integrate and realize the benefits of the acquisition.

Assist the new leadership team in developing and implementing a new, go-to-market strategy impacting every facet of the enterprise.

TPG assisted the new leadership team in developing and refining the corporation’s strategies to include transformational end-to-end business planning techniques. TPG also developed category business planning for this client to include both retail stores and commercial account management.
TPG led cross-functional teams from the retail client and selected suppliers in category business planning pilots covering auto care products and application parts.
TPG designed and implemented a collaborative planning symposium for the suppliers of this retailer to address supply chain planning opportunities in the aftermarket industry.

Over the course of two years, category sales and profit growth driven by robust strategy, effective product mix, pricing and merchandising helped drive the client’s stock price from $20 per share to over $40 dollars per share.