Caio is a Partner in TPG’s Sales, Category Management & Digital Commerce practices, specializing in enhancing business performance through effective commercial strategies and team development. With extensive experience in commercial area, Caio has successfully grown multiple categories and channels, solidifying market leadership.

Before joining TPG, Caio held various roles at Diageo, Reckitt and Omron, where he focused on Sales, Category Management, Trade Marketing, GTM Strategy and commercial effectiveness strategies. Caio is a Senior commercial executive with strong knowledge at Pharma, Grocery, Food Services and Digital Channels both Direct and Indirect models.