Rogerio Lima is TPG Partner for Brazil & LATAM, focused on developing Category Leadership strategies and Capability development with robust training programs.   

His expertise ranges across several categories and channels with a focus on Health & Wellness business (pharmaceutical and FMCG) developing solutions for both industries and retailers. With experience in several countries across the LATAM, Rogerio brings strong perspective of the region and experience to his work, as a Senior Consultant (last 10 years) and through different Executives experience (FMCG and Pharmaceutical companies).

Before joining TPG, Rogerio held various roles at Cadbury, Wyeth, Boehringer-Ingelheim and Kantar Retail, where he focused on Shopper Insights, Category and People Development, with robust commercial results.