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Brand Strategy & Development
Take your portfolio to the next level by threading together the strategic and operational DNA of your brand.
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What We Do
TPG works with you and your team to define, clarify, adjust, or reimagine any of these critical brand strategy components:
- Brand Hierarchy: What’s what in the portfolio? How do the pieces inter-connect? What’s the communication priority for each?
- Brand Evolution: What’s our level of development in a given market? How should we calibrate our market presence accordingly?
- Brand Positioning: What do we stand for in the minds/hearts of consumers/shoppers? What is the relevant competitive frame of reference?
- Brand Guidelines: How well have we articulated the executional guardrails that depict what must always/never be true of our brand(s)?
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