[two_third]
Category Navigator
Guide a manufacturer to accelerating growth by identifying attractive categories and the pathway for successful entry. This is typically via extending current brands/manufacturing or acquiring new brands/capabilities.
Clients consider Category Navigator when their current categories are growing slower than their company’s financial growth targets.
[/two_third]
[onethirdlast_box]
What We Do
TPG’s comprehensive Category Navigator process takes you through selecting scorecarding criteria, an initial category selection and a deep dive evaluation. We work in 3 phases:
- Identifying where-to-play – we assess a broad set of potential categories, and assessing which categories have the right attributes and best fit to the client. This is done through a fact-based, rigorous, and disciplined score-carding process.
- Establishing how-to-win – for a narrowed set of prospect categories, we build a Go-to-Market strategy along with a playbook for winning (4Ps).
- Determine how-to-enter – we review build, license, and acquire options with specific M&A target ideas, supply chain modeling, & P&L scenarios.