Brand & Shopper Marketing Training
With all that has been written about the waning power of brands and the immense number of failed innovation efforts, now more than ever, marketers and innovators need to be ahead of competition in developing differentiating capabilities. TPG’s Marketing and Innovation curriculum teaches the latest techniques known to have delivered measureable and sustainable results in the marketplace.
Our Marketing and Innovation Subject Matter Experts have created and grown some of the world’s best known brands using the techniques brought to life in our courses. Each course provides hands on learning opportunities to enable measureable growth in both competencies and results.
We work closely with our clients to ensure our courses best fit your needs, and we more often than not tailor our approach to fit specific competency or business needs. A small selection of our courses in this area includes:
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Brand Management:
- Building your Brand Equity and Positioning
- Developing The Marketing Plan
- Developing the Digital Marketing Plan
- Managing Agency Relationships
- Fundamental Analytics for Brand Managers
- Creating Compelling Creative Briefs
- Developing and Executing Effective Brand Communication
- Brand and Category Planning Alignment
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Shopper Marketing:
- Shopper Marketing Foundation – Creating a Shopper Marketing Plan
- Shopper Department Marketing
- Advanced Shopper Marketing – Social & Digital Marketing
- Deeper Shopper Insights Creation and Planning
- Using Loyalty Card Data in your Shopper Marketing Plans
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