• Manufacturer Category Vision Program

    • November 22, 2024
    • Posted by: tpgstaging
    • Categories: Case Studies, Category Management
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    TPG helped a client strengthen strategic leadership in a new category through a four-step approach: defining a consumer-focused vision, discovering insights from research, developing a strategic growth framework, and deploying tools and training for their team. This program delivered thought leadership, sales growth, and stronger partnerships with key retailers like Kroger, Target, and Walmart.

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  • International Distributor Management

    • November 20, 2024
    • Posted by: tpgstaging
    • Categories: Case Studies, Sales
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    The client faced challenges with inconsistent execution of distributor management across their global business, which operates in a mix of Modern and Traditional Trade markets with varying distributor partnerships. To address this, TPG developed a tailored distributor management framework. The process involved four key steps: creating the framework and conducting an initial assessment, piloting it in diverse markets, refining the framework based on pilot feedback, and rolling it out globally. As a result, the client has implemented the new approach across all markets and is on track to complete adoption and assessments in most regions by July 1, 2025.

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  • Trade Promotion Management Enhancement

    • November 20, 2024
    • Posted by: tpgstaging
    • Categories: Case Studies, Revenue Management
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    The client was considering a new Trade Promotion Management (TPM) system. TPG recommended they assess their current TPM process, people, and system first. TPG conducted an in-depth evaluation, interviewing personnel, reviewing documents, and analyzing existing systems, which led to a comprehensive recommendation. TPG suggested improvements in process and people management without immediately investing in new technology. The client is now exploring enhancements in customer segmentation, the creation of a Trade Promotion Manager role, post-event evaluations, and potential investments in Category Management and Retail Media.

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  • Retailer Category Leadership Plan

    • November 4, 2024
    • Posted by: tpgstaging
    • Categories: Case Studies, Learning & Development
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    Facing declining relevance and market share in a key category, this retail client turned to TPG to revitalize its position. TPG led a Category Leadership Plan, focusing on creating a consumer-centered view, gathering insights from suppliers, and developing a growth-oriented strategy. The approach reversed a 15% decline, increased purchase attachments, and strengthened supplier partnerships. By addressing operational challenges, the client reestablished its category leadership and aligned with marketplace growth trends.

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