TPG Partner, Louise Yerian, Highlighted in a Recent Article on Retail Reinvention

TPG Partner, Louise Yerian, has been highlighted in a recent article on Retail Reinvention featured by Path to Purchase Institute. In the second installment of a four part series “examining the role of CPG Marketers in reinventing retail”, author Laura Heller looks at the barriers to retailer/CPG collaboration. Discussing Barrier #1, Insufficient Resources, Louise discusses the need for skilled shopper marketers.